Customer Experience Unification includes both messaging and data consistency. Message unification provides the customer with clear, concise, and consistent messaging throughout the product and/or service customer journey including traditional & digital touch-points and personal interactions, accumulating over a span of seconds or even decades throughout their customer experience journey. It is not to say that the […]
Customer experience journey mapping is a process designed to identify all customers’ entire relationship with your brand including traditional & digital touch points and personal interactions. Journey mapping is a series of cross functional tasks leveraging internal processes, practices and tools with amount of rigger and complexity dependent on size and age of the company.
Customer experience optimization includes every touchpoint and interaction a customer has with your business. The customer experience optimization is gained iteratively over the customer’s entire relationship with your brand throughout the customer journey including traditional & digital touchpoints and personal interactions, accumulating over a span of seconds or even decades of exposure. Customer Experience Optimization […]
The five-level customer THZ Customer Experience Maturity Model is a business process improvement model designed is an incremental iterative model where the lower levels provide a progressively stronger foundation on which to build the upper levels. . Process improvement maturity models have been utilized in the corporate arena and federal government starting in the 90s. […]